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CeremoniaBRAND IDENTITY
Design and creative direction for the award-winning, female-founded clean hair care brand rooted in Latinx heritage. 

Projects included brand and packaging evolution, experiential design, print marketing, digital design, etc.
‘21–‘23
Ceremonia
ECOMMArt direction for ‘Mascarilla de Guava’ product launch.

‘23

Ceremonia
ECOMMArt direction for ‘Wash Day de Guava’ product launch.
‘23

Ceremonia
CAMPAIGNArt direction and design for ‘Perfume de la Tierra’ campaign, shot at Cuadra San Cristóbal in Mexico.
‘23

Twitter
W /  THE NEW COMPANYWork available upon request.
‘20

Detroit Institute of Arts
SPECULATIVE A rebrand for Detroit’s world-class art museum located in Midtown to create excitement around their expansive collection containing more than 65,000 artworks and over 100 galleries.

Paying close attention to the details while strolling around the museum, the grid was found in the masonry and marble tiling, typography in the engraved signage, and gold accents in railings and frames.

Full case study coming soon.
‘20

Nook
TYPE DESIGNA serif typeface designed to be a nod to older print advertisements. 

With emphasized ink traps, tightly kerned characters, and ligatures, Nook can be used for display or text purposes.

‘20

Play
MISCELLANEOUS

‘20 — PRESENT


      Rebecca Hernandez is a brand creative based in Brooklyn, New York. She seeks to create intentful work for mission-driven clients in the beauty, lifestyle, and cultural sectors.
      Her agency and in-house experience has culminated in skills across design, strategy, and production. Using a strategic approach, she shapes brands through identity design, experiences, and visual direction from conception to execution. 
      Previously Assistant Creative Director at Ceremonia, she’s now Brand Designer at Eva NYC and available for select freelance projects.


SERVICES
Creative Research
Strategy
  Brand Audits, Naming
Identity Design
Packaging
Brand Experiential Design
Art Direction
  Pre-Production, Campaigns
Digital Design
  Email, Social, Ecomm
Print Collateral
ConsultationPREVIOUSLY
Ceremonia
The New Company
Franklyn
GrandArmy
College for Creative Studies


CONNECT
Email
LinkedIn
Are.na

To view resume and select works, please email.
©     REBECCA HERNANDEZ      2024BROOKLYN,     NY