REBECCA   HERNANDEZ

New York-based brand creative whose work spans across identity design, experiential activations, research, strategy and creative direction.

Most recently: Assistant Creative Director at CEREMONIA. Previously: THE NEW COMPANY, FRANKLYN and GRANDARMY.

Resume available upon request.

EMAIL   LINKEDIN    

 

BRAND   PRINT COLLATERAL   EXPERIENTIAL DESIGN   CREATIVE DIRECTION   PRODUCTION

CEREMONIA

Award-winning, female-founded clean hair care brand rooted in Latinx heritage.

Projects include brand and packaging evolution, creative direction, digital design, print marketing, experience design and limited-edition swag.

Images by Agostina Gálvez, Sofi Perazzo, Graham Pollack, Rebecca Alaniz and Josefina Santos.

Original identity system designed by GEO.

IDENTITY DESIGN   REPOSITIONING

DIA

A rebrand for Detroit’s world-class art museum located in Midtown to create excitement around their expansive collection containing more than 65,000 artworks and over 100 galleries.

Paying close attention to the details while strolling around the museum, the grid was found in the masonry and marble tiling, typography in the engraved signage, and gold accents in railings and frames. 

Full case study coming soon.

Artwork and images courtesy of DIA.

DIGITAL DESIGN

TWITTER
  
Work available upon request.

CREATIVE DIRECTION   WORDMARK DESIGN   PRINT COLLATERAL

RENATA

Concept for a Kyrgyz-Chuvash cafe and restaurant inspired by her mother, Natalia. 

Referencing the strong visual language of the Chuvash culture and traditional garms, Renata is an exploration and celebration of her maternal ancestry.

Full case study coming soon.

CREATIVE DIRECTION   BRAND DESIGN

FOND OBJECTS

Concept design for a homewares studio.

Full case study coming soon.

MISCELLANEOUS

One-off projects and pieces of play.