She brings a strategic, holistic approach to art direction and visual storytelling. With a foundation in brand design, she creates cohesive, layered brand experiences that translate seamlessly across every visual touchpoint.
Email, LinkedIn, Are.na
She brings a strategic, holistic approach to art direction and visual storytelling. With a foundation in brand design, she creates cohesive, layered brand experiences that translate seamlessly across every visual touchpoint.
Email, LinkedIn, Are.na
2023
De la Tierra, para el cuerpo.
Art direction and packaging design for Perfume de la Tierra, a clean fragrance inspired by the scent of Ceremonia’s bestselling Aceite de Moska.
Images by Sofi Perazzo, Di Chen Chen, and Patricia Maria Pietri.
2023
Art direction for the award-winning, deep conditioning hair mask for color-treated and damaged hair.
Images by Graham Pollack.
2023
Art direction for the award-winning, reparative wash duo created for color-treated and damaged hair.
Images by Graham Pollack.
2021-2023
A natural, modern approach to traditional Latinx haircare rituals.
Design development and evolution of design systems, color palettes, and packaging to scale with the growing haircare brand over the course of 2.5 years.
Images by Agostina Gálvez, Rebecca Alaniz, and Graham Pollack.
Original identity by Garrett Elizabeth Office.
2025
Wash, reset, renew.
Creative direction for Eva NYC’s latest product launch, Reset Ready, showcasing its lather, results, and adjoining collection. Infusing familiar skincare ingredients into your haircare routine, this weekly shampoo treatment uses AHAs and Amino Acids to gently remove heavy buildup and oil, leaving a clean scalp.
Images by Up Close.